Meet the new boss, same as the old boss

Jerry is out. Whoo.

Excuse me for not having an orgasm. This is non-news for two reasons: 1) it was expected; and 2) it will change nothing.

Jerry is the Herbert Hoover of Yahoo: he is not responsible for the collapse, but he did little to prevent it. His policies at the end were pretty much “status quo, only ever so much more so.” The company was psychotic from the Semel years, and will pretty much remain so until the rest of the Semelites ablate.

But before Yahoo can recover, it has to show humility. It has to accept that it is not, and has never been, a technology company. Nor is it a media company. It is a distributor, a syndicate, of content from both users and professional publishers. Semel couldn’t accept the fact that he wasn’t an entertainment mogul; Yang couldn’t accept the fact that he wasn’t an engineering genius.

It’s funny how some companies maintain the original personalities of their founders long after the founders have faded into the background. Google was founded by two computer science student based on a data mining algorithm they developed at Stanford; today, Google still thinks in terms of solving problems via engineering. Yahoo was formed by two students who gathered an inexplicable following for their web page of links to content they neither produced nor owned; today, Yahoo is best at managing content and maintaining a community. Microsoft, well… avarice is what best describes them: claw your way to the top via acquisitions and outright theft.

People fear Google, and rightfully so. They see another Microsoft on the horizon: a company that will so dominate the landscape that innovation will all but cease, as it did in the early ’90s. The thing that bothers me is, why put your faith in a company that has shown time and time again that it is not to be trusted? There are far safer ways to keep Google in check than to give Microsoft a ten-year extension to its monopoly.