I was reading the big Business Week story on Intel, and it quoted CEO Paul Otellini: “He lays particular emphasis on marketing expertise because he thinks the only way Intel can succeed in new markets is by communicating more clearly what the technology can do for customers. […] This seems deeply wrong to me on a whole bunch of levels. People already know what computers and game consoles and telephones and all the other things with CPUs in them can do for them, and if they don’t, it’s not Intel’s job to explain, that belongs to the people who build the boxes that the consumers slap down their plastic for. […] Intel’s real customers are Apple and Intel and Dell and HP and IBM, and I guarantee those guys care about bits and bytes (and wattage), and even more about dollars per unit.
(via ongoing)
This explains Otellini’s appearance in a bunny suit: if it truly was Jobs’s idea for him to come onstage and act like a fool, then it may have been a subtle hint for him and Intel to fade into the background.